During his adolescence, David Méndez Alonso dedicated himself to tagging Outsiders Division wherever he went, specifically in Galicia, in the north of Spain. Years passed while he accumulated piles of canvases and notebooks obsessed with art and the idea of ​​being able to live from it. Underground graffiti and comics laid the foundations for a peculiar aesthetic and sensibility full of references of subcultures, folklore, punk and rebellion without any fear of not fitting in the mainstream art system.

After the passage of time, Outsiders Division was born in an art gallery on September 12th 2012 in Barcelona. In its beginnings, the brand only designed caps and accessories until 2016 when participates in its first fashion week in Madrid, consecutively winning two editions of the best Nobel collection. During those years, we have designed collections and collaborations adding a long list of garments to the brand Imaginary.

Our main pillars are color, fantasy and joy.

We design clothes for that grandfather who is a child or for that child who is a grandfather, or rather, for all adults who have not grown up yet.

We are a tiny team of 4 people and we work from our studio in Barcelona. Our way of working is very simple, we only design what excites us and works, and we always listen to you who are the ones who make us exist. If you are reading this, you are important to us. Being a small company allows us to produce few units in family workshops and factories. There is almost no product that we do not know what its manufacturing process has been, and it is only by having direct contact through whatsapp with all our suppliers. This is how we create relationships based on respect, waiting, patience and mutual dialogue. We can pay fair prices to our suppliers because you value our products and pay for them, it's that simple.

We would like to imagine a world where we only buy what we need and get excited about without harming the planet. We are on the sustainable journey, all our knitwear comes from organic cotton, all the polyester shirts come from recycled materials, we also use organic cotton for all crochet pieces. Still, only 65% of our products come from recycled & organic materials. There are processes that are still extremely harmful, such as dyeing and sublimation. Our way of counteracting this is by producing a maximum of 120 units per garment.
And above all, the most important thing, only produce what is necessary, be sure of what works and avoid reaching sales.

Even so, we continue to improve and prioritize the origin of our fabrics when we manufacture and we will continue to incorporate recycled fibers.
We believe in having respect for the few resources we have left and not continuing to deplete nature. We feel privileged to be independent to make our own decisions, and we believe in producing less and better.

We celebrate emotions, imagination and nostalgia to design quality clothing and find the outsider version of ourselves.

We enjoy to work with artisans and bring back forgotten techniques and disciplines made by hand, we are inspired by art, not fashion. Outsiders Division invites us to exalt the unique self into our inner child that we are and seek a new harmony: brave, sincere, colourful. Our clothes are for everybody who denies the reality and refuses to grow-up.

Fuck fashion, Let’s art!